Colostrum and "dirty milk" in India

Colostrum, aka "pre-milk" or "first milk," is the yellow-tinged milk that women produce in the first few days after giving birth, before producing traditional breast milk. It is sometimes called "liquid gold" because of all its amazing properties. 

It is loaded with many, many white blood cells. There are up to 5 million white cells in each milliliter of colostrum, and the average is 1 million. One million cells in each milliliter is 100 times more than in your blood. And it is jam-packed with antibodies. It is also a laxative, which is important for clearing out the babies intestines, reducing the level of jaundice and preparing the baby to digest breastmilk. - Dr. Jack Newman

But in some cultures colostrum is seen as "dirty" or "old" milk? And when this belief prevails, women do not feed their babies this wonderful liquid gold.

Below, via Motherwear Breastfeeding Blog, is a TV ad on TV for a project in India to help women understand that colostrum is important. Take a look!