Friday, January 25, 2013

Bottled Up! Let's Change the Formula

Check out this new film "Bottled Up! The Film - Let's Change the Formula"

It is a very powerful video.
I think its incredible that such a large part of the population is made up by mothers (indeed, without mothers, we wouldn't be here at all), and yet such an enormous aspect of mothering is not protected or supported by our society.

BOTTLED UP! Sizzle from mire molnar on Vimeo.


In the most successful ad campaign in history, formula companies convinced mothers to trade in their breasts for bottles, and the baby bottle swiftly became the most recognizable symbol of infancy. The phenomenon of the nursing mother has all but disappeared from our cultural landscape as the sexual breast supplanted the mothering breast. The simple act of nursing a baby engenders a plethora of reactions from society, especially when done in public.

Conflicting advice abounds leaving new moms bewildered and wondering if they are doing it “right,” or they simply opt out entirely. Countering nearly a century of medical procedures that separated babies from their mothers and medical advice that informed women that their milk was not good enough, Bottled UP! captures how mothers can access their inner knowledge and trust their own body’s wisdom and why they should. Women’s stories, leading lactation professionals, archival footage, religious iconography, and formula advertisements, tell the story of how mothers relinquished authority to medical professionals, and succumbed to cultural pressure to forfeit their nourishing breasts in favor of a highly sexualized model.

This film shows how women can reclaim their birthright and restore the nursing mother archetype. More than a breastfeeding promotion film, this is a film by, for, and about women. It is about the knowledge that inherently resides in every woman, how to access that knowledge and how to trust what we already know. It is a film that will inspire women to say, “I can do that!” “I want to do that!

Bottled UP! is a documentary exposé about Breastfeeding in America. Our mission is to restore the Phenomenon of the Nursing Mother to the cultural landscape of America.



1 comment:

  1. VERY powerful video. Loved it. Thanks for sharing!

    ReplyDelete

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